digital solutions need to include a vast array of services for it to be effective
Design and content architecture are part of our key services, but nowadays any digital solution needs to be integral, so we include many more services that shape the web and the way technology is used.
Content Architecture
Carefull planning is the beggining of a good project and of a great relationship. We don’t start our graphical design process until we fully understand the content and how it is to be organized. That’s called “content architecture”, or how vast amounts of information are to be searched, found and displayed in a website.
Usability
Our interfaces need to work seamlessly and intuitively with every user that interacts with them, so we need to focus on ease of use and logical acceptance -what we call the scientific part of design- for our work to work! Through usability studies and real world experience, we assure our clients our design is understandable for everyone.
Planning
Our project planning and management help us deliver in-time solutions for companies that rely their digital strategies to 451. The process is long and encompasses different players, which all need to be in sync to get to the finishing line with results.
SEO
Google has declared that search rules. Today, more than 50% of users reaching mainstream websites do so by searching the web. Our experience developing major portals and ad campaign sites for clients like Visa, Heineken and others allows us to mix content strategy, accessibility & standards expertise and how search engine technology works bringing it to every project.
Social Media
For the past years we have been working with global brands developing effective strategies helping them reach out to new and existing audiences, understanding in detail how companies are perceived in the digital world and by new generations.
This requires understanding how individual and collective user behavior works, as well as technical experience of how social media platforms interact with the millions of everyday users.
Analytics
Analyzing data and measuring how users use websites are key in helping our developments evolve through time, turning and twisting the way to improve results. We analyze performance, identify goals and measure success. Companies need to have a real strategy, a process and an almost constant evaluation of what is going on around them so as to be ready, up-to-date and show they can be flexible enough to make their content -for sure their real asset- reachable to anyone who wants access to it.
Throughout these years we have focused our work in the online newspaper business, mainly redesigning and restructuring content to create solutions for the different type of new media.
We intervene in functional and business analysis, usability and design, content architecture, and technological development or implementation into in-house platforms.