451°

Fernando Sassone has more than 20 years of experience creating successful advertising and marketing campaigns for global brands in the U.S., Latin America and other regions of the world. He was recently Creative Director at Creactivity One. Previously he worked as Senior Business Leader of Global Brand Marketing for Visa Inc. and VP of Integrated Marketing for Visa Latin America.

"We are very excited to have Fernando on the team” says Ernesto Rinaldi, 451 founder and CEO, “he brings a new perspective into 451 that will complete our vision of delivering great strategy, execution in design and creative technology for all of our clients. His unique vision and creativity will help us to expand our services, upgrade our relation with all our clients and bring in exciting new business".

Sassone will be in charge of 451’s U.S. operation and expansion, and will also act as Global Creative Strategist. He earned a degree in Advertising and Social Communication at the University of Buenos Aires and is based in Miami, FL.

About 451

For the past 16 years, 451 has worked strategically in more than 10 countries for Fortune 500 companies including Visa, Volkswagen, Heineken, Procter & Gamble, Delta Air Lines, and many large-scale publications with several million daily users such as La Nación (Argentina), Clarin (Argentina), Corriere della Sera (Italy), El Universal (Venezuela), among others. Fahrenheit 451 is the temperature at which book paper catches fire and starts to burn.

Ernesto Rinaldi, started 451 back in 1995 with the vision of creating a company that would focus on digital media, based on the principle that large corporations were the ones that would benefit the most from the then emerging digital revolution. He has an incredible vision of usability that started while he worked for Apple Computer, where he had a fundamental role in the design of the Final Cut application interface, one of the most successful applications ever delivered.

The agency, with offices in Miami, FL and Buenos Aires, Argentina, focuses on strategy, content architecture, digital branding, design, usability and front-end experience, SEO/SEM and social media.

For more information, visit www.451.com

Contact:
Federico Loguzzo
(305) 663 0451 ext 116
floguzzo@451.com