Visa Affluent

Visa Affluent is a website for holders of Visa's premium cards in Latin America. It brings together the exclusive benefits and experiences each card offers. The platform needed to feel as premium as the cards themselves, while making every benefit easy to find.

UX/UI

Challenge

Premium cardholders expect a premium experience, but a long list of benefits can easily feel like fine print.

The site had to organize benefits by card type, covering hotels, dining, travel, concierge services, insurance and partner offers, in a way that felt elegant, exclusive and easy to explore.

Final thoughts

Visa Affluent now offers an experience as refined as the lifestyle it represents.

A clean editorial layout, a navy and gold palette, rich imagery and a clear set of icons guide users from choosing their card to discovering the benefits and experiences that come with it.

Next projects.

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(2016-25©)

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SRC Icon Design

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Fantacycling

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Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.