Challenge
An industry built on precision, but its events rarely have the energy to match. Supply Chain Radar wanted a brand that people would notice from a distance.
The identity had to feel bold, modern and full of movement, work as a system for each city edition, and scale from the brand to the event itself, from stage screens and billboards to badges and merchandise.
Final thoughts
Supply Chain Radar now has a brand that’s impossible to miss, and an event that puts the industry on center stage.
A symbol drawn with flowing contour lines, a black, green and electric blue palette, heavy typography and a version for each city come together across stage screens, billboards, posters, badges, T-shirts, tote bags and bottles.
Next projects.
(2014-2026)
