Axxets

Axxets

Axxets

Axxets is an international wealth management company with a presence in more than 13 countries. It needed a brand refresh that would bring several brands together under one roof, along with a new website to relaunch its online presence.

Axxets is an international wealth management company with a presence in more than 13 countries. It needed a brand refresh that would bring several brands together under one roof, along with a new website to relaunch its online presence.

Challenge

Many brands, many countries, one company. Axxets needed an identity strong enough to unite them all.

The identity had to bring different brands together in one recognizable system, conveying independence, transparency and innovation. On top of that, a new website had to present its services, offices and expertise clearly to clients around the world.

Final thoughts

Axxets now speaks with one voice across every market: independent, transparent and innovative.

A bold wordmark with a distinctive “X,” a pattern of interlocking green and black bands and a clean digital interface come together across offices, event stages, the website and mobile.