Challenge
In a market full of luxury rentals, Hózhó needed a brand that offered more than a place to stay. It had to promise an experience.
The identity had to feel warm, refined and rooted in the desert landscape, and work as a system for every line of the business: estates, residences, luxury services and the Lone Mountain property. It also had to stay consistent from brochures and amenities to the website.
Final thoughts
Hózhó Scottsdale now offers what its name promises: harmony, balance and beauty in every stay.
A woven geometric symbol, an elegant serif wordmark, a palette of deep navy, warm taupe, turquoise and orange, and a pattern inspired by textile traditions come together across brochures, notebooks, bottles, door hangers, packaging and the website.
More projects.
(2014-2022)
