Challenge
Payment security is invisible when it works. Cardinal needed a brand that made it visible, trustworthy and easy to understand.
The identity had to connect Cardinal’s own personality with Visa’s endorsement, and work across guides, reports, presentations and digital pieces that explain technical topics like authentication and chargebacks.
Final thoughts
Cardinal now has a brand as sharp as the technology behind it, with the confidence of being a Visa solution.
A geometric cardinal, a pattern of triangles and diamonds, a red and navy palette and a set of tech-inspired visuals come together across publications like "Payments A to Z" and "Chargeback Reason Codes", as well as icons, presentations and digital materials.
Next projects.
(2016-25©)
