Challenge
A newspaper with decades of history and trust had to feel just as relevant on a phone screen as it does in print.
The work meant refreshing the identity without losing its recognizable character, and designing a digital experience that makes news easy to access, follow and share across the app, the web and social media.
Final thoughts
El Deber now carries its mission into the digital world, with the same commitment it always had: "El Deber de informar".
A refined serif wordmark, an emblem inspired by its heritage, a green palette and a pattern of concentric waves, like news spreading outward, come together across the app, social media, street banners and merchandise.
Next projects.
(2016-25©)
