Challenge
AI marketing is a crowded, confusing space. Headtorch needed a brand that would light the way.
The identity had to be simple yet memorable, and turn the idea of a headtorch into a clear visual concept. It also had to work across the logo, its applications, collateral and the agency’s online presence.
Final thoughts
Headtorch now has a brand that does what its name promises: it lights your path.
A wordmark where the "O" becomes a beam of light, a palette of black, light gray and bright cyan, a pattern of concentric circles and a confident editorial voice come together across publications, signage, stationery and digital.
More projects.
(2014-2022)
