Challenge
In a world of connected consumers, PlumSlice’s technology was moving fast, but its brand wasn’t moving with it.
The logo needed simplifying, and the brand a visual framework with a meaningful color scheme. The website had to explain a suite of cloud products clearly, from wireframes to final design, across desktop, tablet and mobile.
Final thoughts
PlumSlice now has a brand as agile as the retailers it serves: collaborate more, buy better.
A simplified symbol, a plum and navy palette, a set of icons for each cloud product and friendly illustrations come together across the website, stationery, business cards and mobile.
More projects.
(2014-2022)
