Challenge
Newsrooms move fast, and their tools usually don’t. ray.media needed a brand and a platform that felt as fast as breaking news.
The CMS had to bring journalists, photographers, editors and content managers together in one intuitive workspace, and the website had to explain its performance, integrations and multi-platform architecture clearly to potential clients.
Final thoughts
Ray Media now has a brand and a product built for the intelligent newsroom: from design to content management, ready to revolutionize any news site.
A clean wordmark, a vibrant blue palette, a geometric icon system for each role in the newsroom and a dark, data-rich dashboard come together across the website, the CMS and the news sites it powers.
Next projects.
(2016-25©)
