Challenge
An initiative about women leading the way needed a brand with the confidence to lead too.
The identity had to feel bold yet elegant, convey strength, growth and community, and stay flexible enough to adapt across posters, publications, events and packaging.
Final thoughts
SheWorks now has a brand that says it with confidence: she’s next, and she works.
A golden "W" symbol, geometric patterns built from triangles and diamonds, and a palette of deep navy, gold and light blue come together across posters, publications, gift boxes and event materials.
Next projects.
(2016-25©)
