Challenge
A trusted media group had to become just as strong online, where every second counts and the audience can switch with one tap.
Teletica needed a flexible identity, with a symbol that could adapt to each section (news, sports, entertainment and more), and a website and apps for phone and tablet that turn a constant flow of content, from breaking news to live scores, into a clear, easy-to-navigate experience.
Final thoughts
Teletica now has a brand that moves as fast as the news, and an experience that keeps Costa Rica informed wherever it is.
A symbol made of colorful, interlocking shapes, a color code for each section and a modular interface come together across the website, the mobile and tablet apps, and the brand guidelines.
Next projects.
(2016-25©)
