Challenge
One of the biggest moments in women’s sports, played across France. Visa had to be present everywhere the fans were.
The system had to combine the Visa brand with the World Cup identity and speak to both local and international fans in French and English. It also had to adapt to every kind of point-of-sale piece, from counter displays and payment cards to store windows and signage.
Final thoughts
In France, Visa didn’t just sponsor the World Cup. It welcomed every fan who came to see it.
Flowing graphic waves inspired by the tournament’s look, a deep blue palette with gold accents, a set of numerals and the official mascot come together across counter displays, payment cards, packaging, store windows and city signage.
More projects.
(2014-2022)
