Challenge
A program about being ready for what’s next needed a brand that looked ready too.
The identity had to feel modern and technological, stand on its own within Visa’s ecosystem, and work consistently across events, publications, stationery and merchandise.
Final thoughts
Visa Ready now speaks with one clear voice: be smart, be ready.
Flowing blue bands, a geometric pattern of triangles, a palette of Visa blues and Myriad Pro typography come together across roll-up banners, brochures, stationery, packaging and merchandise.
Next projects.
(2016-25©)
