Challenge
A premium experience for premium cardholders, in a place where every detail is crafted with care. The brand had to live up to both.
The identity had to blend Visa Signature’s exclusivity with the warmth and craft of Sonoma wine country, and stay consistent across every touchpoint of the event, from welcome signage to the smallest gift.
Final thoughts
In Sonoma, Visa Signature guests were welcomed to a region made just for them.
A dark, tech-inspired interface with flowing data patterns, a distinct icon for each service and a clear navigation come together in one experience across desktop and mobile.
Next projects.
(2016-25©)
