Challenge
Exeed was winning in competition, but its brand wasn't keeping pace with its ambition to grow beyond the game.
The work meant reimagining the brand with a system flexible enough to cover several sub-brands without losing a single, recognizable identity. It also meant designing a website and a social presence that could showcase players, competitions and achievements.
Final thoughts
Exeed now looks the way it plays: bold, sharp and ready to dominate the world.
A wordmark with an electric purple palette and a chevron pattern come together in one system. It runs from jerseys, packaging and event stages to a website with player profiles, competition timelines and achievements.
Next projects.
(2016-25©)
