

Challenge
We had a name with a story (451° is the temperature at which paper burns), but no voice of our own to tell it. We needed a typeface that would sound like us.
On paper, a full family from Hairline to Black for editorial pieces, posters and packaging. On screen, a UI version tuned for readability across the web, social media and digital products. All of it had to stay consistent and recognizable as 451°.





Final thoughts
Fahrenheit Sans is now the voice of 451°: vibrant but quiet when we talk about ourselves, playful and loud when we create.
Two families, Fahrenheit Sans for print and Fahrenheit Sans UI for digital, give the brand one consistent voice across business cards, merchandise, posters, presentations and our blog.
Next projects.
(2016-25©)



