Challenge
A reputation built on product quality and Argentine food craftsmanship, but without a visual identity strong enough to carry it into a premium market.
The brand needed a visual system that felt rooted in Argentine culture but polished enough for a premium shelf, communicating tradition and innovation at the same time, and extending consistently across packaging, digital and social media.
Final thoughts
La Octava now has a brand that does what the product always deserved — communicate quality, craftsmanship and Argentine pride before anyone takes a bite.
The brand needed a visual system that felt rooted in Argentine culture but polished enough for a premium shelf, communicating tradition and innovation at the same time, and extending consistently across packaging, digital and social media.
Next projects.
(2016-25©)
