

Challenge
In a market where marble is often sold as a commodity, MegaMarble needed to be seen for what it really offers: luxury, craftsmanship and a promise of transformation.
The work meant building an identity that could convey heritage, quality and lifestyle at the same time, inspired by the material itself, its veins and its natural tones. It also meant designing a website where the product is the star.







Final thoughts
MegaMarble now communicates what its stone always did: timeless elegance, crafted by nature and delivered with care.
An elegant monogram, a palette taken from marble itself and a classic serif type come together in one system. It runs from the website and catalog to storefronts, signage, billboards and business cards.
Next projects.
(2016-25©)



