Rappi

RappiPay brings financial services to the millions of people who already use Rappi every day. We redesigned its website to present RappiCard and RappiAccount with a clear, modern story that puts the user’s benefits front and center.

UX/UI

Challenge

Two financial products, plenty of benefits and a crowded market. The challenge was making users understand at a glance why RappiPay is worth it.

The website had to present RappiCard and RappiAccount clearly, putting the spotlight on their advantages, cashback and promotions through a simple, elegant visual language.

Final thoughts

RappiPay now tells its story the way its products work: simple, fast and focused on what users get.

A clean interface, a striking dark-and-coral palette and a clear content structure guide users from the product pages to cashback, Lifehacks, experiences and the help center.

Next projects.

All projects

(2016-25©)

SRC Icon Design

Brand + Icon Design + Guidelines

SRC Icon Design

Brand + Icon Design + Guidelines

Fantacycling

Branding + UX/UI

Fantacycling

Branding + UX/UI

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.