Challenge
The group was growing fast, with talent management, data, training camps and a women's football division, but it had no single brand that tied them together.
The project meant renaming and refining the brand, setting up a system that adapts the logo to each part of the business. On top of that, a social media design guide had to keep content consistent from week to week.
Final thoughts
Salvio now has the presence of a big club: a shield-shaped symbol, a bold blue identity and a voice that can shout "Vamos!" from a billboard.
A flexible brand architecture lets each division keep its own color and character under one shield. It works the same way on press kits, offices, apparel, digital platforms and match-day social content.
Next projects.
(2016-25©)
