Challenge
A city with a thousand years of history, a castle on the sea and an Adriatic coastline, but no brand that brought all of that together.
The identity had to capture Termoli's soul, its old town on the sea, its stone streets and the shifting colors of the Adriatic. It also had to work as a flexible system for very different needs: tourism, wayfinding, sports events and culture.
Final thoughts
Termoli now has a symbol as recognizable as its skyline: the Swabian Castle rising from the waves, with an open invitation to enjoy the city.
A simple symbol, a palette of Adriatic blue and coral, and a wave pattern come together in one system. It works across street signage, event posters, banners, merchandise and the city's cultural program.
Next projects.
(2016-25©)
