Challenge
A physical card has many details that are hard to explain: materials, finishes and technology. Visa needed a way to make clients see and feel them.
The app had to organize a large amount of technical content into an intuitive flow that's easy to navigate in a meeting.
Final thoughts
Visa Card Lab turns a sales conversation into an experience, where every card tells its own story.
A clear structure built around Trends, Design, Innovation and Production, a set of reusable templates and striking card imagery come together in a smooth interface for presenting.
Next projects.
(2016-25©)
