Visa Economic Empowerment Institute

Visa’s Economic Empowerment Institute is a platform for the international exchange of policy ideas on fostering digital equity and inclusion, unlocking growth through trade and imagining an open future for payments. We created a distinctive brand framework for the institute that stays within Visa’s overall brand values.

Branding

Challenge

A think tank about inclusion and growth needed a brand as clear and credible as the ideas it shares.

The identity had to stand on its own while staying true to Visa, express growth, inclusion and acceptance, and adapt to dense research publications full of data, charts and tables.

Final thoughts

The Visa Economic Empowerment Institute now has a brand built on its own values: growth, inclusion and acceptance.

A symbol made of bars that grow and come together, a navy, blue, gray and yellow palette, a set of patterns and a clear system for data visualization come together across research reports, covers and editorial layouts.

Next projects.

All projects

(2016-25©)

SRC Icon Design

Brand + Icon Design + Guidelines

SRC Icon Design

Brand + Icon Design + Guidelines

Fantacycling

Branding + UX/UI

Fantacycling

Branding + UX/UI

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.