Visa Innovation Center

Visa created its Innovation Centers to offer a human-centered design experience and to explore new technologies that advance commerce, in areas like authentication, digital, security and cloud. We redesigned the experience on three fronts: digital, graphic and architectural.

Brand + Icon Design + Guidelines

Challenge

A place built to show the future of commerce had to feel like the future the moment you walked in.

The identity had to work as a system for the whole Innovation family (Showcase, Centers and Solutions) and connect a global network of locations. It also had to come to life through interactive screens and physical spaces that make complex technologies easy to explore.

Final thoughts

The Visa Innovation Center is now an experience in itself, where technology isn’t just explained but shown.

A cube-based symbol, a vibrant color gradient, a skyline that connects cities around the world and an interactive interface built around "The Cubes" come together across large-scale screens, kiosks, meeting rooms and architectural graphics.

Next projects.

All projects

(2016-25©)

SRC Icon Design

Brand + Icon Design + Guidelines

SRC Icon Design

Brand + Icon Design + Guidelines

Fantacycling

Branding + UX/UI

Fantacycling

Branding + UX/UI

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.