Visa MetLife Stadium

Visa took over all the flagship team stores at MetLife Stadium in New Jersey. We designed the architectural graphics for the stores inside the stadium, applying the Visa brand to everything from large window displays to small point-of-sale pieces on tables and hangers.

Branding + POS

Challenge

Turning every store in a stadium into a Visa space without losing the energy of game day.

The brand had to work at every scale, from storefronts and kiosks to counters, displays and the smallest point-of-sale pieces, while staying consistent with the NFL partnership.

Final thoughts

At MetLife Stadium, every team store now says it clearly: the Flagship Store prefers Visa.

A graphic language of dynamic lines, Visa’s blue and gold palette and a simple, repeatable message come together across storefronts, kiosks, counters and in-store displays, as one brand experience.

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(2016-25©)

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Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

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Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.