Visa Super Bowl

As the official payment sponsor of the NFL, Visa wanted a strong presence at Super Bowl LIII in Atlanta. We designed the look, tone and feel for several areas of the Mercedes-Benz Stadium, including LED animations and large-format imagery.

Marketing

Challenge

On the biggest night in American football, every brand fights for attention. Visa had to stand out inside the stadium, where the action happens.

The campaign needed to welcome fans, promote contactless payments and position Visa as the NFL's preferred payment method, all with one bold visual language that could work at any scale.

Final thoughts

At Super Bowl LIII, Visa didn't just sponsor the game. It was part of the experience.

Dynamic player imagery, a graphic language of motion lines and a clear message ("The NFL prefers Visa") come together across the stadium facade, concourse murals, LED screens, street banners and point-of-sale displays.

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(2016-25©)

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Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.