Visa Tokyo

Visa Tokyo 2020 is a series of digital experiences and point-of-sale pieces that Visa created as an official sponsor of the Tokyo 2020 Olympic Games. They combine interactive maps, augmented reality and a city game to welcome visitors from around the world and show them how easy it is to pay with Visa.

Branding + Marketing

Challenge

Millions of visitors in an unfamiliar city, and one simple idea to get across: tap to pay with Visa.

The experiences had to be bilingual, intuitive and fun. They needed to help visitors find their way around Tokyo and turn payment into part of the journey, connecting the digital experience with the physical points of sale.

Final thoughts

In Tokyo, Visa was the first to welcome visitors, and the easiest way to pay.

Interactive maps, an augmented reality experience, the "Tokyo Quest by Visa" game with points and challenges, and welcome messages in English and Japanese come together with in-store materials that invite visitors to tap to pay.

Next projects.

All projects

(2014-2026)

SRC Icon Design

Brand + Icon Design + Guidelines

SRC Icon Design

Brand + Icon Design + Guidelines

Fantacycling

Branding + UX/UI

Fantacycling

Branding + UX/UI

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.